Footprint Analysis
Map every account: your wines, competitor wines, both, or neither.
See where your wines are listed. See where competitors win.
Depletion reports stop at the distributor. Wine Labs maps listings by account, overlays your sales, and ranks the gaps. See where to send your team next.
- Account
- venue-level analysis
- Ranked
- shortlists with published weights
- Auditable
- every score explained
Choose where to go next
Turn a market into a ranked account list
Rank accounts by portfolio fit, current distribution, and right to win.
Then watch the brand
Every view of one producer, on one page
Producer Analysis puts coverage, peers, importers, trade momentum, and En Primeur release pricing behind nine tabs.
Market Opportunity
Rank open accounts by portfolio fit and right to win.
Producer Analysis
Nine views of one producer: coverage, peers, importers, trade momentum, En Primeur.
Your depletion data, integrated
Match your depletion file to accounts and view sales beside market coverage.
How teams use it
From market to shortlist.
1
Choose a market and competitor set.
2
Send your depletion file, if available.
3
See who lists you, competitors, both, or neither.
4
Rank the gaps by right to win and portfolio fit.
5
Export the shortlist for market visits and distributor reviews.
The problem
Depletion data stops at the distributor
Depletion reports show what moved, not where it landed or which accounts you missed.
- No account-level view
- No competitor listing context
- New licences and openings found late
The footprint
One level down, at the account
We combine observed wine lists, retail offers, and licence records into account-level coverage.
- On-premise and off-premise in the same view
- Fine dining, hotels, wine shops, and grocery split out
- Your own depletion data overlaid where you have it
Your data
Add your depletion data
We match outlets in your file to accounts. Sales appear on the footprint, and served accounts are flagged in the opportunity list.
- Volume by account
- Served accounts separated from open whitespace
- Matched, distribution-centre-only, and unmatched shares disclosed
- Ranking weights and limits shown
Common questions
Built for professionals who need answers, not dashboards for their own sake.
Do we need to share our own sales data?
No. We build the footprint from observed listings and licence records. Depletion data adds your sales volume and sharpens the ranking.
What happens when we do send depletion data?
We match outlets to accounts, show volume on the map, and flag served accounts in the shortlist. You also see matched, distribution-centre-only, and unmatched shares.
Is anyone using this already?
Yes. Producers use both views with depletion data to plan market visits and allocate attention.
Which markets can you cover?
Footprint Analysis covers markets with account and listing data, including US national, state, and city views. Market Opportunity covers South Korea, Japan, India, Malaysia, Thailand, Indonesia, and Singapore.
How is a competitor set chosen?
You choose it for each analysis: a benchmark group, commercial peers, or one rival.
Does Wine Labs set targets for our sales team?
No. It is a comparison tool, not a forecast. Any commercial estimate uses your inputs and shows its assumptions.
Can our distributor or agency use it too?
Yes. Export the shortlist and share it with distributors or agency partners.
Keep exploring
Related Wine Labs pages
Canonical wine identities and market data in one place
Private inventory can sit beside public market context
Designed for pricing, sourcing, valuation, and product teams