Narrow the market
Start from the total accounts tracked in a market and follow the funnel down to the ones that pass your portfolio rules.
Turn a market into a ranked list of accounts worth winning.
Market Opportunity narrows the full account universe down to a shortlist, scores each account on how well it fits your portfolio, and shows the arithmetic at every step so the number is arguable rather than asserted. Send us your depletion data and the shortlist knows which accounts you already serve, so the ranking reflects where you actually stand.
Wine Labs desk
Market context, ready to use
Funnel
market narrowed to a shortlist, step by step
Score
right to win, on published weights
Shown
the arithmetic behind every figure
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Walkthrough
Market Opportunity in under a minute
From the total market tracked, down to the accounts your team should call first.
Rank what is left
Each shortlisted account carries a right-to-win score built from premium relevance, channel fit, portfolio fit, comparison-brand presence, and sales access.
Show the working
A methodology view prints the weights and the band definitions used to produce the numbers, so results can be challenged on the rules.
How teams use it
From a market to a defensible shortlist.
1
Choose the markets and channels in scope for the plan.
2
Set the comparison brands your portfolio is measured against.
3
Send your depletion data if you have it, so accounts you already supply are known.
4
Follow the funnel from total market tracked down to the shortlisted accounts.
5
Work the priority queue, and open any account to see why it ranked where it did.
The funnel
Every account lands in a named band
Accounts are sorted into bands with printed definitions rather than a single opaque total, so it is always clear which accounts a number includes.
- New prospects: carry a comparison brand, but not yours
- Current accounts: already carry at least one of your wines
- Premium signal only, and accounts still needing enrichment
- Accounts excluded by the current price and channel rules
Scoring
A right-to-win score you can audit
Ranking uses weighted components that are published on the page instead of held in a black box, so a sales lead can disagree with a weight rather than the output.
- Premium relevance, channel fit, and portfolio fit
- Comparison-brand presence and route-to-market access
- Sub-channel breakdown across fine dining, hotels, and retail
Your data
Your depletions, in the same shortlist
Send us your depletion file and we match those outlets to accounts. The priority queue then knows which accounts you already supply and how much volume they take, so the ranking reflects your real position instead of treating the market as untouched.
- Accounts you already supply flagged, with volume attached
- Distributed accounts counted per market, not guessed at
- The same file drives the footprint map, so both views agree
Honesty
Clear about what it does not claim
First-order values are shown as illustrative sizing, not a forecast. Data freshness and completeness are disclosed alongside the figures.
- Illustrative first-order value, labelled as such
- Data completeness and list freshness disclosed per market
- The inputs still needed before a real forecast is possible
Common questions
Built for professionals who need answers, not dashboards for their own sake.
Which markets does it cover?
The current build covers South Korea, Japan, India, Malaysia, Thailand, Indonesia, and Singapore. Other markets are added against available account and listing coverage.
Is the opportunity value a revenue forecast?
No. It is an illustrative first-order value used to compare accounts against each other. The page states which inputs would be required before it could be treated as a forecast.
Can we change the scoring weights?
The weights are explicit and stakeholder-controlled rather than hidden, and the comparison brand set is chosen per analysis, so the ranking can be tuned to a portfolio.
How does this relate to Footprint Analysis?
Footprint Analysis shows where you are and are not listed. Market Opportunity takes that picture and turns it into a ranked, sized shortlist of accounts to pursue. Both read the same accounts and the same depletion overlay, so the two views never disagree.
Can we bring our own depletion data into this?
Yes, and producers already do. We match the outlets in your file to accounts, then flag the ones you already supply and attach their volume, so the shortlist ranks genuine gaps rather than accounts your team is already servicing.
Keep exploring
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Designed for pricing, sourcing, valuation, and product teams