Plot every account
On-premise and off-premise accounts across a market, on a map and in a table that stay filtered together.
See where your wines are listed, and where they are not.
Footprint Analysis plots every account in a market and labels each one by what it actually carries: your wines, your competitors' wines, both, or nothing yet. Send us your depletion data and that lands on the same map, so your own volume and the accounts you have never reached are read in one place. The gap between those states is your distribution opportunity, account by account.
Wine Labs desk
Market context, ready to use
Account
the unit of analysis, not the region
Peers
your listings measured against theirs
Map + table
the same set, two ways to read it
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Walkthrough
Footprint Analysis in under a minute
Every account in the market, plotted and classified by what it carries today.
Label what each one carries
Peers only, your wines only, both, or a new licence that carries nothing yet. Each state implies a different sales motion.
Add your own depletions
Send us your depletion data and we match it to the same accounts, so what you already sell and where you could sell next sit in one view.
How teams use it
From a market to a call list.
1
Pick a market or region, from a single city up to all of the US.
2
Choose which competitor producers count as your comparison set.
3
Send your depletion data if you have it, and we match it onto the same accounts.
4
Read the distribution split: peers only, you only, both, or neither.
5
Filter down to the accounts worth a visit and export the list.
Coverage
Accounts, not estimates
Footprint Analysis is built on observed wine lists and licence records rather than modelled territory estimates, so each row is a real venue with an address.
- On-premise and off-premise accounts in the same view
- Sub-channel detail: fine dining, hotels, wine shops, grocery
- Newly licensed venues that have not bought from anyone yet
Comparison
Whitespace is defined against real peers
A gap only means something relative to a comparison set. You choose which producers count as peers, and the classification updates against that set.
- Pick and exclude comparison producers per analysis
- Compare at the wine level, not just the producer level
- See contested accounts that carry you and a peer together
Your data
Put your depletions on the same map
Send us your depletion file and we match those outlets to accounts, so the volume you already move and the accounts you have never reached are read side by side instead of in two separate reports.
- Volume by account across the window you provide
- Filter to accounts your own data says you already supply, or to the ones it does not
- The match is disclosed: volume mapped to accounts, volume that only resolves to a chain distribution centre, and volume left unmatched
- Export the filtered set with location, type, and observed listings for the rep making the call
Common questions
Built for professionals who need answers, not dashboards for their own sake.
What counts as an account?
A physical outlet: a restaurant, hotel, wine shop, or grocery location. Chains are represented by their individual venues rather than collapsed into one row.
How do you know what an account carries?
From observed wine lists and retail offers, combined with licence records. Where nothing has been observed for an account, it is shown as unobserved rather than assumed empty.
Can we compare against a specific competitor set?
Yes. The comparison producers are chosen per analysis, so the same market can be read against a luxury set, a commercial set, or a single rival.
Can we bring our own depletion data?
Yes, and producers already do. We match the outlets in your file to accounts on the map, so accounts you actually supply are separated from open whitespace, with volume attached to each one. The coverage of that match is stated on screen rather than assumed.
What if some of our depletion rows will not match?
That is expected and it is reported rather than hidden. Volume that only resolves to a chain distribution centre and volume that cannot be matched to any account are both shown as their own share, so you know how much of the picture is grounded.
Keep exploring
Related Wine Labs pages
Canonical wine identities and market data in one place
Private inventory can sit beside public market context
Designed for pricing, sourcing, valuation, and product teams