Pricing

Start free.Upgrade by workflow.

Wine Labs pricing follows how teams actually use the platform: merchant and importer teams, producers, auction houses, or collectors.

The free tier is shared across every account. Paid plans add deeper workflows for pricing, sourcing, portfolio analysis, reporting, and integration.

Create free account Book a Demo

Wine Labs / market coverage

Live

30M+

Retail Listings

90K+

Restaurant lists

11M+

Auction lots

2.5M+

Critic scores

50+

Countries

450K+

Exchange trades

Retail · auction · exchange50+ countries

00 / Free for everyone

Shared Free Access

Free access is the same for everyone. Use Wine Labs to search wines, check a limited set of live prices, and explore public market data before moving into a workflow-specific plan.

Free

Default access for every account

Basic wine search

Limited live pricing and quote views

Public market indices

Wine watchlist

Create free account

Start with search, limited live pricing, and a free watchlist.

01 / Choose your workflow

One market. Different ways of working.

Collectors move from Creator for cellar tracking and research to Plus for alerts and retailer comparison, then Premium for full market access.

Market reports are included in Producer Plus for your estate and available as an add-on to other plans.

Creator

$20

/ user / mo

Research and tracking for a focused cellar workflow

Custom wine indices by region, estate or theme

Track index performance over time

Portfolio tracking with valuations

Saved wine watchlist

Book a demo

Plus

$125

/ user / mo

Faster local discovery, retailer comparison, and alerting

Cellar Pricer: 5,000 spreadsheet rows per month

Price tracking & comparison across selected retailers

Find wines near you

Price alerts for your wines

Deals: spot buying opportunities

Saved discovery searches

Premium

$250

/ user / mo

Full market access for serious buying, valuation, and cellar decisions

Everything in Plus

Cellar Pricer: 10,000 spreadsheet rows per month

Global price comparison: 40,000+ merchants

Auction calendar & results: 11M+ lots

Live exchange trades & orderbooks: 6 platforms

Wine requests & chat for hard-to-find bottles

50 importer names per month, then 100 credits per additional name

Need multiple users or producer brands? We offer discounts for multi-user teams and multi-producer configurations. Book a demo

02 / What this unlocks

What collectors get from Wine Labs.

Validate each buy

Check live comps across channels before you pay up for a bottle, case, or allocation.

Find bottles around you

Use location-aware discovery to see what is nearby before you default to broad internet search.

Track auctions and cellar value

Follow auction pricing properly and keep a live read on how your cellar is moving over time.

03 / API & data feeds

Need direct data access too?

Manage your API Explore API docs

Direct Data Access

Choose the right data plan.

Start with unified credits that work on every route. When most of your calls go to one API, a per-product plan costs less per call. Month to month, cancel whenever.

Billing: Monthly from your subscription date, usage resets each cycle
Works in: Any HTTP client, plus Google Sheets and Excel on every plan

Core

8credits / call

Matching and wine information

/match_to_lwin/wine_info

Markets

10credits / call

Prices, listings, and restaurant lists

/price_stats/listings/restaurant_listings

Insights

12credits / call

Price history and trade signals

/price_history/trade_signals

Transactions

15credits / call

Auctions, exchange trades, and order books

/auctions/exchange/trades/exchange/orderbook/transactions

Batch routes charge per wine in the batch. Failed calls are refunded.

Easiest start4.5K credits

Hobby

4,500 credits / month

$25

/ month

Core calls: 562
or Markets calls: 450
or Insights calls: 375
or Transactions calls: 300

Or any mix of them. Every route on one balance, with no plan per product.

Easiest start4.5K credits

Hobby

4,500 credits / month

$25

/ month

Core calls: 562
or Markets calls: 450
or Insights calls: 375
or Transactions calls: 300

Or any mix of them. Every route on one balance, with no plan per product.

Plan60K credits

Base

60,000 credits / month

$100

/ month

Core calls: 7,500
or Markets calls: 6,000
or Insights calls: 5,000
or Transactions calls: 4,000

Or any mix of them. Every route on one balance, with no plan per product.

Plan180K credits

Starter

180,000 credits / month

$200

/ month

Core calls: 22,500
or Markets calls: 18,000
or Insights calls: 15,000
or Transactions calls: 12,000

Or any mix of them. Every route on one balance, with no plan per product.

Credits refill on every renewal. Unused monthly credits expire.
The same balance works in the Wine Labs MCP server for AI agents.
Run out mid-month? Turn on overage: extra credits cost your plan rate plus 20%.
Month to month. Cancel whenever.

Overage

Keep calling when your credits run out

Turn on overage from your account and set a monthly cap. Extra credits cost your plan's rate plus 20%, billed after your plan period ends. Overage is off until you turn it on.

Hobby: $6.67/ 1K credits
Base: $2.00/ 1K credits
Starter: $1.33/ 1K credits
Growth: $0.92/ 1K credits
Pro: $0.72/ 1K credits

Most of your calls go to one API? Per-product plans cost less at volume.

Core Data APIs

Includes: /match_to_lwin, /wine_info
Calls are pooled across all core routes

Popular30K

Starter

30,000 calls / month

$200

/ month

Included usage: 30,000 calls
Overage: $0.008

Upgrade instantly as your usage grows.

Plan10K

Base

10,000 calls / month

$100

/ month

Included usage: 10,000 calls
Overage: $0.012

Upgrade instantly as your usage grows.

Popular30K

Starter

30,000 calls / month

$200

/ month

Included usage: 30,000 calls
Overage: $0.008

Upgrade instantly as your usage grows.

Plan75K

Growth

75,000 calls / month

$400

/ month

Included usage: 75,000 calls
Overage: $0.0064

Upgrade instantly as your usage grows.

Monthly usage

30,000 callsStarter plan · $200 / month

Market Data APIs

Includes: /price_stats, /listings, /restaurant_listings
Calls are pooled across all market routes

Popular30K

Starter

30,000 calls / month

$250

/ month

Included usage: 30,000 calls
Overage: $0.01

Upgrade instantly as your usage grows.

Plan10K

Base

10,000 calls / month

$125

/ month

Included usage: 10,000 calls
Overage: $0.015

Upgrade instantly as your usage grows.

Popular30K

Starter

30,000 calls / month

$250

/ month

Included usage: 30,000 calls
Overage: $0.01

Upgrade instantly as your usage grows.

Plan75K

Growth

75,000 calls / month

$500

/ month

Included usage: 75,000 calls
Overage: $0.008

Upgrade instantly as your usage grows.

Monthly usage

30,000 callsStarter plan · $250 / month

Market Insights APIs

Includes: /price_history, /trade_signals

Popular30K

Starter

30,000 calls / month

$300

/ month

Included usage: 30,000 calls
Overage: $0.012

Upgrade instantly as your usage grows.

Plan10K

Base

10,000 calls / month

$150

/ month

Included usage: 10,000 calls
Overage: $0.018

Upgrade instantly as your usage grows.

Popular30K

Starter

30,000 calls / month

$300

/ month

Included usage: 30,000 calls
Overage: $0.012

Upgrade instantly as your usage grows.

Plan75K

Growth

75,000 calls / month

$625

/ month

Included usage: 75,000 calls
Overage: $0.01

Upgrade instantly as your usage grows.

Monthly usage

30,000 callsStarter plan · $300 / month

Transactions API

Includes: /auctions, /exchange/trades, /exchange/orderbook
Calls are pooled across all transaction routes

Popular30K

Starter

30,000 calls / month

$375

/ month

Included usage: 30,000 calls
Overage: $0.015

Upgrade instantly as your usage grows.

Plan10K

Base

10,000 calls / month

$187.50

/ month

Included usage: 10,000 calls
Overage: $0.0225

Upgrade instantly as your usage grows.

Popular30K

Starter

30,000 calls / month

$375

/ month

Included usage: 30,000 calls
Overage: $0.015

Upgrade instantly as your usage grows.

Plan75K

Growth

75,000 calls / month

$800

/ month

Included usage: 75,000 calls
Overage: $0.0128

Upgrade instantly as your usage grows.

Monthly usage

30,000 callsStarter plan · $375 / month

Need custom limits, dedicated support, or custom integrations?

Talk to sales

04 / Custom rollout

Need a Larger Rollout?

For multi-user teams, producer portfolios, custom integrations, dedicated onboarding, API work, or a more tailored setup, book a demo with Wine Labs and we'll walk through the right rollout.

Book a demo