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Pricing

Start free.Upgrade by workflow.

Wine Labs pricing follows how teams actually use the platform: merchant and importer teams, producers, auction houses, or collectors.

The free tier is shared across every account. Paid plans add deeper workflows for pricing, sourcing, portfolio analysis, reporting, and integration.

Create free accountBook a Demo

Wine Labs / market coverage

Live

30M+
Retail Listings
90K+
Restaurant lists
11M+
Auction lots
2.5M+
Critic scores
50+
Countries
450K+
Exchange trades
Retail · auction · exchange50+ countries
00 / Free for everyone

Shared Free Access

Free access is the same for everyone. Use Wine Labs to search wines, check a limited set of live prices, and explore public market data before moving into a workflow-specific plan.

Free

$0

Default access for every account

Basic wine search
Limited live pricing and quote views
Public market indices
Build a free watchlist of wines you want to track
Create free account
Start with search, limited live pricing, and a free watchlist.

01 / Choose your workflow

One market. Different ways of working.

Collectors move from Creator for cellar tracking and research to Plus for alerts and retailer comparison, then Premium for full market access.

Creator

$20

/ user / mo

Research and tracking for a focused cellar workflow

Create custom wine indices around regions, estates, or themes you follow
Track index performance over time
Portfolio tracking with valuations
Save bottles you want to watch before stepping up
Book a demo
Most Popular

Plus

$125

/ user / mo

Faster local discovery, retailer comparison, and alerting

Track and compare pricing across selected retailers
Find wines around you with location-aware discovery
Price alerts on the bottles you care about most
Deals functionality to surface buying opportunities faster
Saved discovery workflow before stepping into Premium

Premium

$250

/ user / mo

Full market access for serious buying, valuation, and cellar decisions

Everything in Plus
Cellar Pricer to value your collection from every pricing channel
Price comparison across 40,000+ merchants
Auction calendar & results with 11M+ lots
Exchange data from 6 platforms with live trades and orderbooks
Wine requests & chat to source hard-to-find bottles
Global market coverage (50+ countries)

Need multiple users or producer brands? We offer discounts for multi-user teams and multi-producer configurations. Book a demo

02 / What this unlocks

What collectors get from Wine Labs.

Validate each buy

Check live comps across channels before you pay up for a bottle, case, or allocation.

Find bottles around you

Use location-aware discovery to see what is nearby before you default to broad internet search.

Track auctions and cellar value

Follow auction pricing properly and keep a live read on how your cellar is moving over time.

03 / API & data feeds

Need direct data access too?

Manage your APIExplore API docs

Direct Data Access

Choose the right data plan.

Choose your API product, then your monthly call allowance. Each product is a separate subscription. Month to month, cancel whenever.
Billing
Monthly from your subscription date, usage resets each cycle
Works in
Any HTTP client, plus Google Sheets and Excel on every plan

Core Data APIs

Includes: /match_to_lwin, /wine_info, /critic_scores
Calls are pooled across all core routes
Popular30K

Starter

30,000 calls / month

$200

/ month

Included usage
30,000 calls
Overage
$0.0065

Upgrade instantly as your usage grows.

Monthly usage

30,000 callsStarter plan · $200 / month

Market Data APIs

Includes: /price_stats, /listings, /restaurant_listings
Calls are pooled across all market routes
Popular30K

Starter

30,000 calls / month

$250

/ month

Included usage
30,000 calls
Overage
$0.0083

Upgrade instantly as your usage grows.

Monthly usage

30,000 callsStarter plan · $250 / month

Market Insights APIs

Includes: /price_history, /trade_signals, /recent_critic_scores
Popular30K

Starter

30,000 calls / month

$300

/ month

Included usage
30,000 calls
Overage
$0.0104

Upgrade instantly as your usage grows.

Monthly usage

30,000 callsStarter plan · $300 / month

Transactions API

Includes: /auctions, /exchange/trades, /exchange/orderbook
Calls are pooled across all transaction routes
Popular30K

Starter

30,000 calls / month

$375

/ month

Included usage
30,000 calls
Overage
$0.013

Upgrade instantly as your usage grows.

Monthly usage

30,000 callsStarter plan · $375 / month

Need custom limits, dedicated support, or custom integrations?

Talk to sales

04 / Custom rollout

Need a Larger Rollout?

For multi-user teams, producer portfolios, custom integrations, dedicated onboarding, API work, or a more tailored setup, book a demo with Wine Labs and we'll walk through the right rollout.

Book a demo